Message map
What to say to each persona in each kind of company: one cell per persona and ICP they belong to. A cell is outdated when something it rests on has changed since it was made. Cells are never edited: change the strategy and ask for a new cell.
| Persona | ICP-A Owner-led independent US outpatient PT clinic |
|---|---|
| P-1 Clinic owner who still treats | missing |
| P-2 Staff physical therapist | missing |
| P-3 Front desk (and practice manager in larger clinics) | missing |
| P-4 Home-programme patient | missing |
Ask Claude: "draft the missing and outdated message map cells" or "show the cell for P1 in ICP-A0"