C-8 Digital MSK programmes (e.g. Hinge, Sword)
Competitor · assumption · Draft · v1 · CR-0
To change it, ask Claude and give the reference, for example "change C-8's evidence question".
Details
| Field | Value |
|---|---|
| Name | Digital MSK programmes (e.g. Hinge, Sword) |
| Website | Not filled in yet |
| Description | Employer- and insurer-paid app-based physio that patients use instead of a clinic. |
| Type | Indirect substitute |
| Positioning | Not filled in yet |
| Key claims | Not filled in yet |
| Strengths |
|
| Weaknesses |
|
| Competitor status | Current |
| Switching triggers | Not filled in yet |
How sure, and why
| Field | Value |
|---|---|
| Evidence question | Do clinic owners see digital MSK apps as a threat they need to answer? |
| Decision rule | Not filled in yet |
| Disproven reason | Not filled in yet |
| Knowledge type | Inference |
| Origin | AI generated |
| Reasoning | General knowledge; competes for patients, which gives clinics a reason to show they're modern. |
Evidence
No evidence linked yet.
Linked to
Job to be done (JTBD) (has it as an alternative)
- J-4 'When patients lose motivation halfway through the…'
- J-7 'When I'm doing my exercises at home, I want to re…'
Answered by
History
| Version | Applied | Change | Kind | Summary | Reason given | By | What changed |
|---|---|---|---|---|---|---|---|
| v1 | 2026-10-28 12:02 | CR-0 | Baseline import | Baseline import of 'Kinetrail' from gtm-strategy-builder vault revision 17 | Baseline import of the founder's own strategy vault. | vault import | First version |