J-4 When patients lose motivation halfway through their plan of care, I want them t…
Job to be done (JTBD) · assumption · Draft · v1 · CR-0
To change it, ask Claude and give the reference, for example "change J-4's evidence question".
Details
| Field | Value |
|---|---|
| Job statement | When patients lose motivation halfway through their plan of care, I want them to stay engaged and finish, so my clinic gets better outcomes, keeps its schedule full and earns referrals. |
| Situation | Patients drop off mid-episode |
| Progress | Patients complete the plan of care |
| Outcome | Outcomes, revenue and referrals hold up |
| Functional aspect | Not filled in yet |
| Emotional aspect | Not filled in yet |
| Social aspect | Not filled in yet |
| Struggling moment | Not filled in yet |
| Hiring criteria |
|
| Firing criteria | Not filled in yet |
| Force push | Patients abandon episodes; employer-paid MSK apps pull patients away |
| Force pull | A measured adherence result to show patients and referrers |
| Force anxiety | Some patients dislike filming; who pays the ~$15 per patient |
| Force habit | Existing home-programme platform or paper sheets |
| Success metric | Plan-of-care completion rate |
| Job map step | Not filled in yet |
| Importance | Not filled in yet |
| Satisfaction gap | Not filled in yet |
How sure, and why
| Field | Value |
|---|---|
| Evidence question | Do pilot owners track plan-of-care completion today (if not, 'better completion' is hard to sell)? And did pilot clinics see fewer abandoned episodes than before? |
| Decision rule | Not filled in yet |
| Disproven reason | Not filled in yet |
| Knowledge type | Inference |
| Origin | AI generated |
| Reasoning | Owner-level version of J-1; F-1/F-2 and the 3.1 sessions/week pilot figure point here; digital MSK apps compete for the same patients. |
Evidence
No evidence linked yet.
Linked to
Persona
Competitor (alternative)
- C-1 'Printed exercise sheets + notes written after hou…'
- C-3 'MedBridge'
- C-8 'Digital MSK programmes (e.g. Hinge, Sword)'
- C-9 'Big chains' own exercise apps'
Feature
Addressed by
- E-VP-1 Primary outcome: More patients finish their plan of care, because adherence problems are caught …
- E-VP-25 Differentiation: Keeps the patient's home programme with their own clinic and therapist. Employe…
Decided in
- D-1 Which job should the pitch lead with? → Adherence: see what patients actually do between visits (J-1, with J-4 for owne…
History
| Version | Applied | Change | Kind | Summary | Reason given | By | What changed |
|---|---|---|---|---|---|---|---|
| v1 | 2026-10-28 12:02 | CR-0 | Baseline import | Baseline import of 'Kinetrail' from gtm-strategy-builder vault revision 17 | Baseline import of the founder's own strategy vault. | vault import | First version |